Muad Mhani is a seasoned Business Development Consultant and Co‑Founder of Memar Group, a firm specializing in expanding international brands across North Africa. A Chevening Scholar, he spearheaded the design and launch of Memar Group’s master franchises—including the first Wall Street English centre in Libya—combining strategic planning with operational execution.

His expertise spans market entry, franchise development, and cross-border expansion. Muad excels at identifying growth opportunities, building partnerships, and overseeing complex projects that bring global brands to emerging markets.

His leadership is rooted in enabling sustainable brand presence through thoughtful design, local insight, and scalable systems—empowering businesses to thrive across diverse environments.